White Label Casino by BetStore

White Label is a ready-made online casino that operates under your brand using our licensed infrastructure. We hold the Curaçao license, the company, accounts, and agreements with providers. You get a licensed casino, manage the project, attract traffic, and earn revenue. White Label allows you to launch an online casino without having to process your own documents or establish a legal entity.

The main difference lies in the license and infrastructure. With Turnkey, you get the software, but you obtain the license yourself, enter into direct agreements with providers, and open your own accounts. This means full control and full responsibility. With White Label, the license, company, accounts, and agreements are all on our side. You operate through our infrastructure, manage the project, and receive payouts. If you want to buy a ready-made online casino without bureaucracy, choose White Label. If you need complete independence, opt for Turnkey.

White Label is the fastest way to launch an online casino. You don't need to obtain a license, register a company, or negotiate with providers. A ready-made casino with a license is already in place – all that's left is to brand the frontend to your style and drive traffic. This is an ideal option for those looking to test the market or quickly enter a new GEO.

The cost of a White Label solution depends on the level of customization. The basic package includes a ready-made online casino with a license, a standard set of providers, and payment methods. Additional options include: extended design customization and specific integrations. The model is a fixed revenue share based on GGR. The exact cost to launch a casino in your specific case will be discussed during a consultation, once we understand your objectives and scope.

Similar, but not quite. A franchise typically implies strict brand standards set by the franchisor. White Label is your own brand built on our infrastructure. You don't use our name or follow our marketing guidelines. It's your licensed casino, your decisions, your audience. We only provide the technological foundation and ensure compliance.

A Curacao (CEL) or Anjouan sublicense — your choice. The Curacao license is a classic for iGaming, allowing operation in most GEOs: CIS, Latin America, Asia, Africa. Anjouan is an alternative with similar conditions. For regulated markets (Europe, UK), a separate license is required — we advise on options and assist with the transition to Turnkey.

You. White Label is your project. You make operational decisions: marketing, bonus programs, player management, traffic acquisition. We provide the infrastructure: license, platform, integrations. And we ensure compliance with regulatory requirements — KYC, AML, responsible gambling. An online casino with a license requires compliance — we ensure it.

Yours. The domain, logo, name, and all content are your property. The player database is also yours. If you decide to migrate to your own license, we will provide a data export. You can purchase an online casino under the White Label model and develop it as your own full-fledged business.

At the end of each month, we calculate your share of the GGR and process the payment. We fix the terms in the contract before launch — no surprises. You see all transactions in reports and understand the economics of the ready-made casino.

Yes, this is a common progression. Many start with White Label to launch an online casino without bureaucracy and test the niche. When the business grows, we help migrate to Turnkey with your own license. We transfer the player base and configure the platform according to your agreements with providers.