The module connects to your platform via API and events. The logic for levels, tasks, and tournaments resides separately, while data and accruals synchronize with your wallet and CRM.
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API for statuses, progress, rewards, and accrual history. Suitable for integration into an existing product without core modifications.
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Receive events from your platform: deposits, bets, activity, player statuses. Tasks and level rules are built upon these events.
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Task builder: conditions, segments, progress, rewards. Supports chains and re-engagement scenarios.
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Tournaments and leaderboards with flexible scoring rules. Prizes, statuses, segments, and localization.
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Rewards catalog and in-game currency. Manage assortment, limits, and availability by segment.
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Dashboards on the impact of loyalty on retention and LTV. Action and accrual logs for reconciliation and control.
First, we define goals and accrual rules, then we build the mechanics and reports. This way, the team gets a result that's easy to maintain.
Who is this solution for?
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For Operators with Traffic
For Projects with Multiple GEOs
For CRM and Retention Teams
For Product and Analytics Teams
Casinos with a VIP Strategy
We start with goals: retention, deposit frequency, LTV growth, activation of repeat sessions. We define control metrics: retention, ARPU/ARPPU, Reg2Dep, FTD, active player share, and promo contribution to revenue. Next, we agree on economic constraints: what rewards are permissible, what limits are necessary, and how to calculate the impact of bonuses on overall performance. The result is a set of rules for the team that connects mechanics and profit.
We assemble a set of mechanics tailored to the audience: VIP levels, quests, tournaments, a reward store, and boosts. Simultaneously, we define segments: GEO, currencies, deposit frequency, player status, activity, and behavioral traits. The outcome is a mechanics map by segment: what launches for new players, what works for VIPs, and what's suitable for reactivation. This transforms loyalty into a systematic product.
We configure the accrual logic: which events grant progress, how rewards are issued, which statuses are considered confirmed, and how redemptions and limits work. We add protective rules: segment restrictions, frequency limits, and conditions for deposits and activity. As a result, the system accrues rewards according to unified rules, and the team can see the chain of events in logs and reports.
We design the mechanics for the player: texts, statuses, levels, reward descriptions, visual elements, and localization. We set up communications: CRM triggers, progress messages, tournament and reward notifications. The team receives templates and scenarios that are easy to scale to new GEOs. Ultimately, the player understands what rewards they receive and why they should return.
We implement dashboards and performance evaluation rules: assessing the impact of mechanics on retention, LTV, conversion, activity, and repeat deposit share. We define key metrics by segment and channel to compare approaches. The team gets a management cycle: launch → analysis → rule adjustment → re-launch. This way, loyalty becomes a constant driver of metrics, and decisions are data-driven.
Focus on manageability: consistent earning rules, segmentation, clear statuses, and reports. This speeds up CRM operations and improves economic predictability.
Levels and benefits
tasks and progress
tournaments and prizes
metrics and breakdowns
The loyalty module provides manageable mechanics: you set the rules, segments, and goals, and the system records accruals, completion, and impact on metrics.
Answers about mechanics, economics, events, and how to link retention with management metrics.
A loyalty program is built as a system with rules, progression, and clear value for the player. One-off bonuses function as targeted promotions, while loyalty programs foster a habit of returning: levels, tasks, tournaments, and rewards are interconnected and support an activity cycle. For businesses, the difference lies in manageability: the system shows which mechanics drive retention and LTV growth, how deposit frequency changes, and which segments respond most strongly. This transforms promotions into a product that can be scaled and optimized based on data.
The economy is defined by accrual rules, limits, and segmentation. You determine which rewards are available for different statuses, what unlock conditions apply, and what restrictions protect your margin. Reports show the impact of mechanics on metrics: retention, repeat deposits, activity, ARPU/ARPPU, and the contribution of promotions to revenue. The team gains a transparent basis for decisions: what to enhance, what to adjust, which segments to transition to different rules. This way, bonuses function as a managed investment, not an uncontrolled expense.
Gamification includes levels and progression, tasks and missions, tournaments and leaderboards, a reward store, and activity boosts. These mechanics can be conveniently combined: tasks lead to level advancement, levels unlock access to rewards, tournaments create competition and bring players back to the product, and boosts help manage activity during specific periods. Crucially, these mechanics are based on events and rules, so accruals are recorded in the system, and their impact is visible in reports by segments and GEOs.
Loyalty provides an event-driven foundation for CRM: task progress, status upgrades, tournament participation, reward acquisition, and activity changes. These events trigger communications such as progress messages, reminders, personalized offers, tournament invitations, and reactivation scenarios. Segmentation helps present different mechanics and conditions to various groups. As a result, CRM gains clear communication opportunities, and players receive logical motivation to return and continue their progress.
Key reports focus on the impact of mechanics on product metrics: retention by segment, LTV by cohort, Reg2Dep and FTD in dynamics, ARPU/ARPPU, deposit frequency, and active player share. It's also crucial to see the contribution of mechanics to revenue by GEO and status, as well as the cost of rewards and bonuses relative to the effect achieved. With reports consolidated in one place, the team can make faster decisions: which levels to enhance, which tasks to modify, which tournaments to repeat, and where rule adjustments are needed.
Preferences for mechanics, session frequency, and reward reactions typically vary across different GEOs. The system allows you to define segments by GEO, currencies, statuses, and activity, and then link different level rules, tasks, and tournaments to these segments. This is convenient for scaling: you maintain a general framework while adapting conditions to the market. Reports show results for each segment, ensuring adjustments are data-driven and mechanics remain manageable as the project grows.
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