Betstore iGaming Platform — Management Modules, Payments, and Back Office

Manage players, payments, and content from a single platform. Modular architecture — connect only what you need.

Key platform modules

For convenience, we divide the system into 'product modules' and 'control layers'. This makes it easier to discuss the solution's composition and integrations.

account

PAM (Players & Accounts)

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PAM (Players & Accounts)

Players, segments, statuses, multi-currency, restrictions. A foundation for bonuses, communications, and support.

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Player Wallet (Seamless Wallet)

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Player Wallet (Seamless Wallet)

Balances, fund movements, account operations. The single source of truth for product finances and reporting.

slots

Casino / Game Service

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Casino / Game Service

API integration for games and providers, session launches, game events. Support for various game types and a unified stream of game events. Access and restriction rules are set centrally.

money

Payments & Cashier

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Payments & Cashier

Payment processing, statuses, manual operations, reconciliations. Transactions are logged for control and analysis.

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CRM & Communications

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CRM & Communications

Segmentation and triggers: email, SMS, push, Telegram. Scenarios based on activity, deposits, and behavior.

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CMS & Promo Tools

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CMS & Promo Tools

Banners, pages, promotional materials, and localization. Make quick changes via the admin panel.

How to adapt the platform to your project model

The logic is simple: first, operational statuses and control frameworks are agreed upon, then product modules are integrated, and team processes are established.

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Which Teams is the Platform Suitable For

Find out if this architecture is right for you

CTOs and Tech Leads

Product Owners

Finance and Risk Department

Teams with Custom UI

Projects with Multiple GEOs

01

Project Map and Module Composition

Brands, domains, currencies, languages, and GEO-rules are defined. At this stage, the module composition is selected: PAM, wallet, game service, payments, CRM, CMS, reports, and control circuits. Simultaneously, team roles are established: who is responsible for finance, risk, support, content, and marketing. The result is an agreed-upon platform composition and integration list that is clear to both development and business teams.

02

Event and Status Model

We agree on how the product records operations: authorization, bet, win, refund, payout, cancellation, and re-attempt. Final statuses and rules for handling duplicate requests are defined. Audit log points are added: which events must always be saved so that disputed cases can be resolved using the log. The result is a clear operational lifecycle diagram and a foundation for accurate reporting.

03

API and Webhooks in a Test Environment

API endpoints and webhooks are connected for key flows: money, game events, payout statuses, and service events. The team runs test scenarios and verifies how events are logged and reported. This stage is crucial for identifying problematic areas such as duplicates, timeouts, network delays, and status discrepancies. The outcome is stable event exchange and predictable system behavior.

04

Back Office and Control Frameworks

UBO, RBAC, and departmental processes are configured for support, finance, risk, content, and marketing. Employee action audits, transaction logs, and basic reports are enabled. Limits and risk rules are agreed upon to ensure manageable operations. The outcome is a functional admin panel and unified control rules.

05

Reporting and Metrics

A set of management reports and analytics is established, including Retention, Reg2Dep, FTD, ARPU/ARPPU, and breakdowns by GEO, providers, and product areas. We identify which events impact the final figures: bonuses, commissions, refunds, and adjustments. The outcome is a unified view of the data and clear rules for team decision-making.

How the platform simplifies team operations

The value of order: unified statuses, centralized rules, and clear event logs. This reduces manual operational tasks and simplifies data quality control.

Unified Event Model
Transaction Log
Control Frameworks
Transparent Admin Panel
GEO Slices
Risk Rules

API-first

Integrations

RBAC

Roles and Permissions

Audit log

Activity History

Reports

Metrics and Slices

Understanding the Composition and Integration Points

This page helps quickly assess which platform blocks are responsible for funds, content, access, risks, and metrics. This makes it easier to plan integration and divide responsibilities within the team.

Platform Module Map

List of key components and their purpose: PAM, wallet, game service, payments, CRM, CMS, reporting, and compliance frameworks.

Unified Event Rules

Operational flows are described via API and webhooks: bets, winnings, refunds, payout statuses. This forms the basis for reliable calculations and reporting.

Unified Back Office

A single admin panel for operational management: roles and access (RBAC), activity audit, project settings, reference data, and departmental workflows.

Audit log and transaction journal

Event and status logging for funds and gameplay. Convenient for resolving disputes, reconciliations, and internal control.

Metrics for product management

Reports and product insights by GEO, games, and providers. The impact of bonuses, commissions, and operational events is visible.

Risk and compliance frameworks

Risk/AntiFraud and KYC/AML statuses integrated with operations. The team sees the signals, while rules operate centrally.

Send us details tailored to your stack

Send us your current platform's architecture and reporting requirements. We will then prepare a list of modules and integration points.

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Questions about the platform's composition

Quick answers about modules, events, access, control, and reporting.

What belongs to the platform's 'core' and what to its modules?

The core includes the wallet, Unified Back Office, roles (RBAC), audit log, and control frameworks (risk/antifraud, KYC/AML), along with reporting. Modules are product blocks: PAM, game service, payments/cashier, CRM, and CMS. This division simplifies planning: rules and controls are established first, then product modules and team processes are integrated.

Where are bets, winnings, and transaction statuses recorded?

Operations are recorded in the transaction journal and audit log, and events are received via API and webhooks. Each operation has a lifecycle and final statuses. This helps quickly resolve disputed cases: support and finance teams can see the chain of events by time, status, and source.

What reports and breakdowns are available on the platform?

Reporting is based on actual platform events: wallet operations, payments, gaming sessions, bonus actions, and statuses. Breakdowns are available by GEO, product areas, games, and providers, as well as activity and conversion dynamics. The format is designed for daily use by product, marketing, and finance teams.

How are roles, access, and action auditing structured?

Access is structured by RBAC: roles, permissions, areas of responsibility, and restrictions. The audit log records employee actions and configuration changes. This simplifies internal control and reduces errors when different departments work with the system.

Where can I view the transaction history and investigate disputed cases?

Audit logs and transaction journals are used for investigations: for each operation, the time, status, event source, and associated chain of actions are visible. This approach helps reconcile write-offs and refunds, confirm status accuracy, and record employee decisions.

Is there a loyalty module and how is it accounted for in the system? (Dev)

Loyalty & Gamification is developed as a module: levels, statuses, tasks, and rewards. Crucially, accrual and write-off events are recorded as transparently as other operations to ensure reporting and internal reconciliations remain accurate.

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